Wyndham Hotels & Resorts has rolled out a new suite of revenue management tools for its franchised and managed hotels in Europe, Middle East, Eurasia and Africa. The new initiative aims to equip participating hotels with stronger and enhanced visualization of revenue performance metrics and is part of Wyndham’s long-standing partnership with OTA Insight.
Revenue Insight by OTA Insight will help Wyndham Hotels & Resorts and its hotel partners across EMEA collaborate more closely and efficiently to drive incremental revenue, letting hoteliers spot which segments pick up first and via which channels customers book. With interactive dashboards revealing real-time insights and actionable rate performance, hotels will be able to access competitive business intelligence and personalized room-type mapping. An additional benefit includes rate strategy insights, such as events, seasonal calendars and key drivers influencing market rates.
Earlier this year, Wyndham Hotels & Resorts launched Oracle Hospitality Opera Cloud Property Management to its full-service hotels, making it the first major hotel company to adopt the system globally.
“Covid-related volatility in consumer demand and pricing has made it increasingly difficult for hoteliers to apply historical best practices, highlighting a need for new forward-looking tools to support revenue recovery,” said Julie White, VP, Wyndham Hotels & Resorts EMEA. “The business intelligence tools from OTA Insight deliver easy-to-use forward demand tracking and competitive intelligence to our hotels in EMEA, enabling them a clearer view of the path towards revenue recovery and beyond. Pairing these insights with Wyndham’s Revenue Management Services gives our hotel partners a unique competitive advantage.”