G6 Hospitality, parent company of the Motel 6 and Studio 6 brands, has renewed its corporate membership with the American Hotel & Lodging Association. G6 Hospitality executives say this renews the company's commitment to industry-wide advocacy and collaboration on behalf of economy hotels and their franchise owners nationwide
"Rejoining AHLA is an important step for G6 Hospitality and our franchisees," G6 Hospitality CEO Sonal Sinha said in a statement. "The association's advocacy work on workforce development, regulatory issues, and industry-wide initiatives directly impacts our ability to serve guests and support our franchise partners. We look forward to working closely with AHLA to advance the priorities of the economy segment and strengthen the voice of independent hoteliers across the country."
By joining AHLA, G6 Hospitality, which operates more thanA 1,500 properties across the United States and Canada, is strengthening the voice of the economy segment in legislative and regulatory matters affecting the lodging industry. As a corporate member, G6 Hospitality will partner with AHLA on key advocacy issues including protecting the hotel franchise business model, advancing favorable tax policies, and providing real-time advocacy updates on the workforce and labor issues most critical to the economy segment. Additionally, the company will continue its longstanding partnership with the AHLA Foundation on anti-human trafficking initiatives, including participation in the No Room for Trafficking campaign.
"We are thrilled to welcome G6 Hospitality back into AHLA membership," AHLA President and CEO Rosanna Maietta added. "As one of the most recognized and trusted brands in the economy segment, G6 brings an important perspective to our advocacy efforts. Every day, AHLA is advocating for the policies that strengthen the entire hotel industry. With G6 at the table, we are even better positioned to champion the needs of economy hoteliers nationwide.”