The Women in Hospitality Leadership Alliance and CJ Media Solutions have partnered to provide comprehensive media training to help advance women in hospitality. The program, which is an exclusive benefit for the Alliance’s participating organizations, will bring together experienced media and PR expertise on a quarterly basis to share expertise across diverse formats, including traditional interviews, video content, podcasts, and live panel discussions. Every session will be archived for Alliance members to revisit.
The partnership was born of conversations between CJ Media and the Women in Hospitality Leadership Alliance focused on increasing women's visibility across the hospitality industry. Both organizations identified ongoing media engagement as a key driver of visibility and recognized media training as an ideal opportunity for collaboration. This shared vision led to a partnership that helps the Alliance’s member organizations develop the skills to confidently engage with media and amplify their voices in the industry.
“We are thrilled to be partnering with CJ Media Solutions on this new initiative and a really impactful benefit for our participating organizations,” Rachel Humphrey, founder and chair of the Women in Hospitality Leadership Alliance, said in a statement. “Our media training sessions will be a differentiator for the Alliance, offering a unique learning environment where its member organizations will be able to build practical skills for every type of media engagement and gain insights from industry-leading professionals, allowing them to better showcase their expertise, insights, and achievements to industry peers, partners, and stakeholders."
"Engaging with the media is a powerful way for leaders to elevate their industry presence, but making the most of these opportunities requires proper training and practice,” said CJ Arlotta, founder and managing member of CJ Media Solutions, LLC. “We're honored to help the Alliance and its member organizations develop the skills they need to build the skills they need to engage effectively in media interviews and discussions.”
The focused sessions offered through this initiative will equip participants with the skills they need to become confident spokespersons, enabling them to articulate their vision and achievements with clarity. It is also a natural extension of the Women in Hospitality Leadership Alliance’s existing initiatives dedicated to advancing women in hospitality, including its interactive Speaker Directory, which includes more than 1,300 senior-level women with subject matter expertise across all facets of the hospitality industry around the world.
“This partnership with CJ Media Solutions creates new pathways to increase women's visibility and influence throughout the hospitality sector,” said Lan Elliott, principal of Acacia Hospitality LLC, and one of the Women in Hospitality Leadership Alliance members behind the organization’s Speaker Directory. “As more member organizations engage with media outlets, their teams' voices and perspectives help shape industry conversations and create opportunities for women in hospitality.”