Hawkins Way Capital opens its fourth Series by Marriott property in the United States with the debut of Found Hotels Chicago, expanding the brand’s footprint in a key urban market. The Chicago property is designed to offer a flexible, design-forward stay experience with a mix of short- and longer-term accommodations.
The conversion of Found Hotels, Chicago builds on the momentum of Marriott International's latest collection platform and advances the partnership established in September 2025 to convert a portfolio of Found Hotels into Series by Marriott properties.
The new soft brand for the midscale and upscale lodging segments launched in 2025. Series by Marriott is recruiting well-established, regionally-created brands that "provide regional owners access to the benefits of Marriott's platforms while maintaining their portfolio's independent identity," according to the company.
All are managed by FCL Management, the evolving pipeline will continue to expand across major U.S. markets, including San Francisco and San Diego, and already includes leisure destinations such as Santa Barbara, Miami and Santa Monica.
"We're focused on delivering a hospitality experience that reflects the spirit and vibrancy of Chicago while continuing to build on what has made this property a favorite among travelers visiting River North," General Manager Brian Nolen said in a statement. "Becoming part of the Series by Marriott collection allows us to pair the personality and style of an independent hotel with the trust, recognition, and enhanced benefits that today's guests value."
The property integrates technology-enabled services and a streamlined check-in experience, aligning with evolving guest expectations for convenience and personalization. Its central location positions it to attract both leisure and business travelers seeking access to the city’s core neighborhoods and attractions.
Series by Marriott is positioned as a platform for conversion opportunities, allowing owners to bring independent or lifestyle assets into the Marriott ecosystem while maintaining distinct design identities.