South Carolina Marriott rebrands to Hilton

The former Marriott Hilton Head Resort & Spa on Hilton Head Island, S.C., has rebranded as the Hilton Beachfront Resort & Spa Hilton Head Island, the only Hilton-branded full-service resort within 200 miles of Hilton Head island.

This brand change comes on the heels of a recent multimillion-dollar renovation of 513 guestrooms and suites, including the Presidential Suite and four Vice Presidential Suites, which in turn followed the recent updating of the resort’s public spaces, dining outlets and function space.

“Groups and individual guests who have booked their meeting or stay with us [before] March 1 ... have been seamlessly transitioned," General Manager Asvil Correia said in a statement. "Groups are receptive to the change and look forward to future renovations. Our tremendous staff, some who have been with the resort for decades, continue to meet and exceed guest expectations.”

Owned and managed by Columbia Sussex, the Hilton Beachfront Resort & Spa Hilton Head Island is located in the residential community of Palmetto Dunes.