Vimana to rebrand Arizona Lexington Hotel as a Centerstone Plaza

The Centerstone Plaza in Fountain Hills, Ariz.

Vimana Franchise Systems will be opening a Centerstone Plaza Hotel & Suites in Fountain Hills, Ariz., in January 2018. The 104-room hotel, currently operating as the Lexington Hotel & Suites – Fountain Hills/North Scottsdale, is the largest hotel in the market. Located at 12800 N Saguaro Blvd., the soon-to-be Centerstone Plaza Hotel will proide dining and function space for the local community and travelers.

“We are thrilled to be adding this attractive property with great curb appeal into the Vimana family,” Steve Belmonte, CEO of Vimana Franchise Systems, said in a statement. “Conversion is underway.”

GM Gary Lvov said this property rebranded due to his relationship with Belmonte.

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“I’ve known Steve for more than 25 years, and to many he’s well-respected and trusted in the industry; someone hoteliers look up to and trust not only because he worked at hotels in the trenches, but because he is passionate about fair franchising,” Lvov said said in a statement. “He understands both sides of the deal as a franchisee and a franchisor.

“When Vantage Hospitality sold their Lexington brand to Red Lion, we knew it was a sign; a window was opening for us to work with Steve again,” Lvov said in a statement. “We chose Centerstone because it is good fit for our hospitality environment and the guests we cater to. We can’t wait to begin making introduction to local businesses and open our doors as the Centerstone Plaza Hotel & Suites Fountain Hills. All that’s left to do is flip the reservation switch in January. Until then, it’s business as usual.”

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