STR: Group business drives U.S. hotel profitability

Improvement in group business, especially across the top 25 markets and upper-upscale chains, drove growth in U.S. hotel revenues and profits, according to 2023 profit and loss data from CoStar. 

2023 per-available-room metrics (percentage change from 2022)

  • Gross operating profit per available room: $75.83 (+8.2 percent)
  • Total revenue per available room: $211.49 (+9.6 percent)
  • Earnings before interest, income tax, depreciation and amortization per available room: $53.05 (+7.6 percent)
  • Labor costs per available room: $71.56 (+13.2 percent)

“Total industry revenues and profits were well beyond 2022 levels as pricing power continued to outweigh the impact of softer leisure demand,” said Claudia Alvarado Cruz, senior analytics manager at STR, a division of CoStar. “A lift in corporate demand made improvements especially notable across the upper-upscale brands and major markets. New York City was the shining example with 47 percent growth in GOPPAR.”

Overall, 14 of the top 25 markets reported double-digit increases in GOPPAR. 

“F&B labor costs on a per-occupied-room basis showed the largest growth of any department in 2023,” said Alvarado Cruz. “Year over year, F&B revenues on the same basis were up 9.1 percent but remained down compared to 2019 when adjusted for inflation. Further evidence of the improvement in group business, banquet and catering per occupied room showed an increase of 13 percent this year.”