Bahia Principe parent company commits $60M to renovations

The upgraded swimming pool at the Bahia Principe Grand Tulum in Mexico will feature Mayan symbolism throughout. Photo credit: Bahia Principe Hotels & Resorts (Bahia Principe Grand Tulum)

Grupo Piñero, the parent company of Bahia Principe Hotels & Resorts, is investing $60 million to renovate its Living Resorts division, including hotels in Mexico and the Dominican Republic under the Bahia Principe brand. 

“Our strategic approach to renovating our hotels, residences and golf courses will help us surpass guest expectations in a hospitality landscape that is becoming increasingly competitive each year,” said Encarna Piñero, CEO of Grupo Piñero. “In 2020, we will work toward elevating the consumer experience and to maintain our position as a leading all-inclusive brand in Mexico, the Caribbean and Spain.”

The company has allotted $40 million toward upgrades at the Bahia Principe Grand Tulum in Mexico with renovations that will highlight the property's new Origin concept, paying homage to the Mayan community by incorporating traditional architecture, textures and materials inspired by the native culture. The revamp will include remodeled villas, Premium Superior rooms and suites and an upgraded swimming pool featuring Mayan symbolism throughout.

The remaining $20 million will be allocated toward hotel facilities and residential complexes in the Dominican Republic and Mexico, as well as the brand’s golf course in Riviera Maya, Mexico, which recently entered a partnership with the Professional Golfers Association of America to better position the golf course in the U.S. market.    

“This agreement supports our promise to create exciting experiences for our clients and also helps strengthen our commitment to the golf segment and the sport as a whole in the destinations in which we operate,” said Jaime Sitiar, managing director of Bahia Principe Residences & Golf. “As of December 2020, we will be extending this alliance with the USPGA to our facilities in the Dominican Republic.”