Behr Paint Company has announced its 2025 Color of the Year: Rumors, a deep ruby red.
"We're seeing people embrace color like never before," Erika Woelfel, VP of color and creative services at Behr Paint Company, said in a statement. "Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way."
According to new research conducted by Behr Paint:
- Three quarters (76 percent) of Americans say they would consider painting a room or a wall a shade of red, with accent walls, bedrooms and front doors at the top of their wish lists.
- A small pop of red in a room catches their attention (84 percent)
- A pop of red can make a space feel more elegant and cohesive (70 percent)
- A majority of Americans feel energized by the use of the color red in home design (60 percent)
"Our Color of the Year empowers consumers to use color with confidence," said Andy Lopez, SVP, head of marketing at Behr Paint. "Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects."
The BEHR 2025 Color Trends Palette is an annual selection of forward-looking colors, ranging from warm tones to cooler shades, to simplify the color selection process.