The 25hours Hotel Co. is expanding into Denmark, signing a long-term lease agreement with the Hines real estate company for a building in Copenhagen's Old Town that will offer 243 rooms, a wellness area and a large, landscaped courtyard.
“We are currently aiming to open in June 2021,” said Florian Kollenz, chief development officer of the 25hours Hotel Co. “Copenhagen has always been a favored destination…We have extensively studied the hotel market for the past five years and have reviewed a number of projects. It has finally worked out for us after several attempts and we couldn't be happier. The combination of location, size of the property and development partner is simply unique.”
The former university building—next to the Round Tower—was home to the Faculties of Theology and Law until 2017, and was the Royal Porcelain Factory from 1775 and a printers and paper factory from 1885. All these influences will be reflected in the hotel concept. Local architects from BBP Arkitekter in Copenhagen and British interior designers from Martin Brudnizki Design Studios in London are working on this with the support of the in-house creative team.
James Robson, Hines’ Nordic regional head, said 25hours Hotels will “offer something unique” in central Copenhagen. “Købmagergade’s popular location and the dynamic combination of brands we are looking to partner with will create an attractive destination for international tourists and the domestic market,” he said. “This is a very positive investment in Copenhagen and reflects the city’s growing appeal as an international destination.”
The company already has 13 hotels in Germany, Austria, Switzerland and France. In 2020, the company is slated to open the 25hours Hotel Firenze and the 25hours Hotel Dubai. The 25hours Hotel Co. formed a strategic alliance with AccorHotels in 2016.