Hotel Management's sister media arm, Hospitality Insights, has published a piece focused on Accor's global development direction and why it made a calculated choice to not pursue development of its downscale brands in the U.S., including ibis, Mercure, Adagio and other midscale and economy flags. There's an interesting and surprising reason why.
Instead, it's making a gambit that North America is ripe for development of its luxury and lifestyle brands. That's the bet.
Read the full story HERE to find out why Accor CEO Sébastien Bazin has set this approach and how his global chief development officer, Agnès Roquefort, is directing it.