Accor to bring Swissôtel to Romania

The Swissôtel will have 225 rooms across 18 floors. Photo credit: Accor

Paris-based Accor has sealed a deal to open the first Swissôtel hotel in Romania following the signing of a management contract with local partner and investor Business Hotels Investment, a member of the Niro Investment Group. 

Upon completion, the Bucharest development will feature 225 rooms across 18 floors, restaurants, a pool, a Spa & Sport facility and meeting space. With a reported investment of approximatley €60 million, the project is due to open by 2021 and will become Bucharest’s tallest hotel.

"For 25 years our company, as a real estate developer and investor, has launched important business projects, often of pioneering nature,” said Nicolae Dumitru, chairman of Niro Investment Group. “We are excited to break ground on this major project that will bring more amenities, jobs, out-of-town visitors and business guests to Bucharest. This is an exciting period in Niro Investment Group’s development, and we are honored to be partners with an important luxury brand like Swissôtel.”

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

“Romania is a quickly developing, very attractive market with huge potential and very good yields,” said Frank Reul, head of development for Eastern Europe at Accor. “There is a strong domestic demand for hospitality services, also by affluent Romanians, not speaking about international visitors. We feel honored that Niro Investment Group has chosen Swissôtel and Accor for the management of this ambitious hotel project. We’re sure that Swissôtel Bucharest will bring new standards to the Romanian hotel industry.” 

Located in Expozitiei Boulevard, the property is a 10-minute drive from Otopeni Airport and close to several corporate and business headquarters, including Romexpo, the biggest event and exposition center in Romania.