AIC Hotel Group launches AVA resort brand

AIC Hotel Group launches AVA, an elevated resort brand that establishes a new category of all-inclusive travel in the global marketplace. Featuring customized personal service, the first property under the AVA brand, AVA Resort Cancun, will open its doors in summer 2024. 

The 1,743-oceanfront property will have a serene atmosphere and upscale coastal aesthetic inspired by the carefree waterfront lifestyle. Designed by Boris Pena Architects, the renowned hospitality and commercial architectural firm, AVA Resort Cancun immerses guests in the simplicity and beauty of the Mexican Caribbean throughout the property—from panoramic ocean views in every guestroom, suite and villa to its 2.8-acre sustainable AVA Bay by Crystal Lagoon Technology to its upscale dining, nightlife and recreational amenities.

“As the travel industry continues to rapidly evolve, we knew that our next project needed to seamlessly bridge the last few gaps left in the all-inclusive market,” Ash Tembe, VP of sales and marketing at AIC Hotel Group, said in a statement. “AVA Resort Cancun does just that by bringing the most memorable aspects of a vacation to one place, coupled with some of the most exclusive experiences and programming that a luxury resort can offer. It really is a playground for vacationers of all ages.”

Located 10 minutes from the Cancun International Airport, AVA Resort Cancun has more than 17 dining concepts, each developed by renowned culinary group HKB Design. The resort has 22,000 square feet of wellness facilities—inclusive of an expansive spa, elite fitness space, pickleball courts, and beauty amenities—a variety of energetic nightlife venues, highly curated kids and teen clubs, and experiences.