Brands make inroads into new markets

Several brands have made inroads into new markets in recent days.

New Orleans

Real estate investment and management company The Siegel Group Nevada has acquired the dual-branded Motel 6 New Orleans and Studio 6 New Orleans. The Siegel Group will operate the properties under its Siegel Select brand, which provides the option of either short-term daily stays or longer-term extended-stay accommodations with the ability to add amenities such as housekeeping and linen service. The property will be renamed Siegel Select New Orleans and is the brand's debut in the city. 

This acquisition increases the number of Siegel Suites and Siegel Select properties throughout the U.S. to more than 60 and marks the brand’s first location in New Orleans and fifth location in the Louisiana market. These locations are in addition to the company’s presence throughout Nevada, Arizona, Texas, New Mexico, Tennessee, Mississippi, Alabama, South Carolina and Ohio.

Built between 1998 and 2000, the 248-unit property is comprised of two buildings totaling approximately 98,685 square feet and is situated on 3.6 acres. The Siegel Group will add new furniture and appliance packages to all rooms. Additionally, the exterior of the property will be painted along with other cosmetic upgrades including new branding and signage.

Iowa

Marcus Hotels & Resorts, a division of The Marcus Corporation, has reflagged the Coralville (Iowa) Hotel & Conference Center as the Hyatt Regency Coralville Hotel & Conference Center, making it the first Hyatt Regency in the state of Iowa. The company assumed management of the newly rebranded property on Aug. 18. The hotel, which is owned by the city of Coralville, will undergo a phased renovation that will include refreshed guestrooms and a new restaurant and bar concept.

In addition to 286 guestrooms and suites, the hotel’s public spaces include the Edgewater Grille, 57,588 square feet of flexible meeting and convention space that can accommodate up to 3,000 people, a fitness center and an indoor heated pool and sauna.