Best Western Hotels & Resorts has signed an agreement to bring its BW Premier Collection by Best Western soft brand to Phuket. The agreement to open the Title V Rawai Phuket was sealed with a signing ceremony attended by Dendanai Hutajuta, CEO of Rhom Bho Property PCL, the owner and developer of the new property; and Cyrill Czerwonka, regional director of development of Best Western Hotels & Resorts-Asia, accompanied by senior executives from both companies.
When it opens in 2020, The Title V Rawai Phuket, BW Premier Collection by Best Western will take up two buildings with 122 rooms along Phuket’s up-and-coming central coast, approximately 40 kilometers from Phuket International Airport and close to Nai Harn Beach and the Promthep Cape.
“The signing of The Title V Rawai Phuket, BW Premier Collection represents yet another exciting milestone for Best Western in Thailand,” said Olivier Berrivin, Best Western Hotels & Resorts’ managing director of international operations-Asia, in a statement, noting the property will be the first BW Premier Collection hotel in Phuket. “As Phuket’s popularity continues to grow, Best Western will cater [to] visitors all across the island with a collection of world-class hotels at a choice of different price points. Complementing our existing portfolio of midscale and upscale properties on the island’s west coast, The Title V Rawai Phuket, BW Premier Collection will present guests with a unique opportunity to discover the local charm of southern Phuket. We are delighted to be working with Rhom Bho Property PCL and look forward to welcoming our first guests to this exceptional new hotel in 2020.”
Best Western has identified Thailand as one of its key target markets. At present, the company operates nine hotels and resorts across the Kingdom, including three properties in Phuket: Best Western Patong Beach, Best Western Phuket Ocean Resort and Best Western Premier Bangtao Beach Resort & Spa. Approximately 15 more Best Western-branded properties are scheduled to open in destinations across Thailand.
