Frasers Hospitality looks to gain ground in Europe

Malmaison has a hotel in Edinburgh, Scotland. Photo credit: Malmaison

Singapore-listed Frasers Hospitality, a subsidiary of Frasers Property Group, is taking steps to grow its Malmaison and Capri by Fraser brands in Europe over the next three to five years.  

Guus Bakker, CEO of Europe, Middle East and Africa for Frasers Hospitality, told Singapore-based financial news site The Business Times the company would have 50 properties open under those flags in the U.K. and Ireland by the end of 2022. "The focus will be to grow Malmaison to a portfolio that gives economies of scale," Bakker said, highlighting that this will reap synergies as well as operational efficiencies. "We continue to look for new opportunities."

Frasers Hospitality acquired the Malmaison and Hotel du Vin brands in June 2015, purchasing the Malmaison Hotel du Vin group for £363.4 million. At the time, the brands had 29 hotels, which doubled Frasers' presence in Europe to more than 4,000 guestrooms.

Since then, Frasers Hospitality has grown the footprint of the two brands to 39 hotels, and another five are in the pipeline. Of that, 20 are Malmaison properties and 19 are under the Hotel du Vin flag. 

The site noted while there currently are no Malmaison hotels in Asia, Bakker believes the region is a "viable market" for the brand in the future.