Hard Rock International to develop new Texas hotel

Hard Rock International, in partnership with Pointe Vista Holding Co., is set to develop the Hard Rock Hotel at Lake Texoma and The Residences at the Hard Rock Hotel Lake Texoma in Oklahoma. Set to begin construction in March, the Hard Rock Hotel and Residences will be part of the Pointe Vista development, joining a 2,700-acre master-planned resort community with more than 19 miles of shoreline, a golf course, enclosed waterpark, family entertainment center, amphitheater and casino.

With a planned Q2 2026 opening, the new Hard Rock development will be a destination on the Oklahoma-Texas border.  

"We're excited to expand our award-winning hotel portfolio and bring our unique brand of hospitality and entertainment to Lake Texoma and the Pointe Vista development," Todd Hricko, SVP and head of global hotel development for Hard Rock International, said in a statement. "We're especially thankful to Oklahoma Governor Kevin Stitt for his support of our new Hard Rock development in Pointe Vista."

The new Hard Rock Hotel at Lake Texoma will have 189 rooms with 25 suites and 168 residence rentals. The 18,000-square-foot conference center and event lawn is designed for weddings, social events and corporate events. 

This property also includes an 11-acre Caribbean Bay water area with white sand beaches featuring islands and cabanas, Rock Spa, Body Rock Fitness, Hard Rock Roxity Kids Club, conference center, rooftop bar, fine dining and all-day dining and the Rock Shop for merchandise. 

The development is serviced by an onsite highly rated golf course and a 320-slip marina. Lake Texoma attracts nearly seven million visitors every year, hosting multiple fishing and golf tournaments at the country's 14th-largest reservoir. 

"We're looking forward to operating this property in partnership with Hard Rock International, a company that continues to expand and explore innovative ways to bring world-class entertainment to guests," said Tiffany Cooper, chief development officer at Aimbridge Hospitality, a third-party management company that will operate the Hard Rock Hotel and Hard Rock Residential Program.