Hard Rock plans Prague hotel debut

The Hard Rock Hotel Prague will be close to the historic Old Town of Prague. Photo credit: Hard Rock International

Hard Rock International is set to open its first hotel in Prague, the capital and largest city in the Czech Republic, in 2023, as part of a partnership with local firm EP Real Estate.

Located within the wider city center area, the Hard Rock Hotel Prague will have 523 rooms and suites. Public spaces will include the rooftop Sky Bar, a specialty restaurant with south-facing terraces overlooking the Vltava river valley, a coffee bar, a fitness center and a business center. Event space will include a 59,000-square-foot ballroom that can accommodate up to 1,800 people, while the external Woodstock Lawn will be used for exhibitions and social events.  

The corridors will have music memorabilia on display, and the property will also have a three-story "Feature Wall," a 5,900 square foot "soundwave of moving light."
 
"Prague is a striking favorite among European capital cities and has experienced great development in its tourism industry in recent years," said Todd Hricko, Hard Rock's SVP/head of global hotel business development, in a statement, adding that the project has already been in development for two years. 

The Hard Rock Hotel Prague will be close to the city's historic Old Town, as well as the Generali Arena, home of Sparta Prague Football Club. A Hard Rock Sports Bar with memorabilia from the Club will be adjacent to the hotel.
 
The announcement follows the recent opening of Hard Rock Hotel Maldives, the 30th hotel in the portfolio, and the expansion of the Seminole Hard Rock Hotel & Casino in Florida, the world’s first Guitar Hotel.

Scheduled European openings in 2020 include the Hard Rock Hotel Dublin, Hard Rock Hotel Madrid, Hard Rock Hotel Amsterdam and Hard Rock Hotel Budapest.