Hilton signs management agreement to open hotel in Asuncion, Paraguay

Almost exactly a year ago, Hilton Worldwide signed a letter of intent with Paraguayan conglomerate Grupo Cartes to bring the Hilton Hotels & Resorts brand to Paraguay with a new hotel in the capital city of Asuncion. 

Now, the project is one step closer to completion: Hilton and Grupo Cartes have signed a management agreement to operate the Hilton Asuncion, bringing the company's flagship brand to a new country. 

When it opens in 2021, the 180-guestroom Hilton Asuncion will be part of a 600,000-square-foot mixed-use complex featuring a broadcasting building, corporate offices, Hilton branded residences and parking spaces. The property was designed by Uruguayan architect Carlos Ott.


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"We are thrilled to officially announce the signing of this milestone project, which will bring the Hilton Hotels & Resorts brand to Paraguay," Eduardo Rodriguez Suarez, managing director development, Brazil and the Southern Cone Region, Hilton, said in a statement. "It is a privilege to work on this development with Grupo Cartes, as we continue our expansion throughout Latin America and introduce our brands in new markets."

"We are excited about this new destination, as we continue our brand's expansion throughout Latin America and globally," Shawn Mcateer, vice president, global brand management, full-service hotels, Hilton, said. "The stylish Hilton Asuncion will be a fantastic addition to our brand portfolio and we look forward to welcoming travelers with Hilton hospitality in this bustling city."

Hilton currently has a portfolio of more than 90 hotels and resorts open in Latin America, and pipeline of more than 60 hotels throughout the region. Hilton Asuncion is the company's second deal signed in Paraguay, with the Hilton Garden Inn Ciudad del Este signing announced earlier this year. Designed by BMA, an architectural firm based in Buenos Aires, Argentina, the Garden Inn will also be part of a mixed-use complex. 

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