Hilton steps up Africa development

Senzo Tsabedze, CEO Afrirent Holdings (left) and Mike Devereux, senior director, development, Sub-Saharan Africa for Hilton, confirm the signing of Hampton by Hilton Sandton Grasyston as Hilton’s 100th property open or in development in Africa. Photo credit: Hilton

Hilton is bringing its Hampton brand to Africa in a deal that also will bring the company’s portfolio across the continent to 100 hotels open or in development. 

The company signed a franchise agreement with Afrirent Pty. through its Indalo Hotels & Leisure subsidiary, a level-one Black Economic Empowerment third-party operating company. Indalo will manage the 158-room Hampton by Hilton in Sandton, the financial capital of South Africa. The mid-market Hampton by Hilton Sandton Grayston will join the upscale Hilton Sandton in the city. Construction is scheduled to begin at the site on Grayston Drive in early 2020, and the property is poised to open in mid-2021.

Hilton’s focused-service segment has been growing across the region. The Hilton Garden Inn brand has hotels in six African markets and 10 under development.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Hilton has opened four properties in Africa this year, entering three new markets while also strengthening its multi-brand pipeline. Highlights include bringing its lifestyle brand to Africa through the signing of Canopy by Hilton Cape Town Longkloof; signing two flagship Hilton Hotels & Resorts in Uganda and DR Congo; and opening the Hilton Tanger Al Houara Golf Resort and Spa in Morocco. The company also opened Hilton Garden Inn hotels in Gaborone, Botswana; Kampala, Uganda; and Mbabane, Eswatini. The Hilton Taghazout Bay is due to open in 2020.

Suggested Articles

Englender, managing director at the FF&E and OS&E procurement firm, talked about how his company is evolving in the midst of the pandemic.

The company will introduce the antimicrobial and antiviral Surface-Guard Technology on select Sealy products beginning in early 2021. 

The first HospitalityVIEW meeting reached a consensus that technology innovation will be a driving force to lead the industry out of the downturn.