Hilton is bringing its Hampton brand to Africa in a deal that also will bring the company’s portfolio across the continent to 100 hotels open or in development.
The company signed a franchise agreement with Afrirent Pty. through its Indalo Hotels & Leisure subsidiary, a level-one Black Economic Empowerment third-party operating company. Indalo will manage the 158-room Hampton by Hilton in Sandton, the financial capital of South Africa. The mid-market Hampton by Hilton Sandton Grayston will join the upscale Hilton Sandton in the city. Construction is scheduled to begin at the site on Grayston Drive in early 2020, and the property is poised to open in mid-2021.
Hilton’s focused-service segment has been growing across the region. The Hilton Garden Inn brand has hotels in six African markets and 10 under development.
Hilton has opened four properties in Africa this year, entering three new markets while also strengthening its multi-brand pipeline. Highlights include bringing its lifestyle brand to Africa through the signing of Canopy by Hilton Cape Town Longkloof; signing two flagship Hilton Hotels & Resorts in Uganda and DR Congo; and opening the Hilton Tanger Al Houara Golf Resort and Spa in Morocco. The company also opened Hilton Garden Inn hotels in Gaborone, Botswana; Kampala, Uganda; and Mbabane, Eswatini. The Hilton Taghazout Bay is due to open in 2020.