Just a month after bringing its Hyatt Place brand to Saudi Arabia, Hyatt Hotels Corporation. has launched its Hyatt House brand in the Middle East with an opening in Jeddah.
In a statement, the company said the opening was a "significant step" toward increasing Hyatt’s brand footprint in the extended-stay segment and growing Hyatt’s brand presence in the Middle East.
Hyatt House Jeddah Sari Street is located in the Al Salamah District, close to Madinah and Thaliaya Streets, which connects to the Corniche, Jeddah’s coastal resort area. The property has 102 guestrooms, studio and one-bedroom kitchen suites; along with a restaurant, a rooftop pool, a fitness center, a game room and prayer rooms.
The hotel joins the Hyatt Place Riyadh Al Sulaimania, Hyatt Regency Riyadh Olaya, Park Hyatt Jeddah and Jabal Omar Hyatt Regency Makkah, boosting Hyatt’s portfolio of brands in Saudi Arabia and overall footprint in the Middle East.
In November, HotStats reported hotels in the city recorded an 18.5-percent, year-over-year increase in GOPPAR gross operating profit per available room (GOPPAR) to $58.07. The growth in profit was led by a 10.7-percent increase in revenue per available room (RevPAR) to $101.09, which was due to an 11.1-percentage-point increase in room occupancy to 59.6 percent, which offset the 9.9-percent decline in achieved average room rate to $169.71.
However, growth in profit at hotels in Riyadh was against a backdrop of declining room rates, which included a decrease in rate in the corporate (down 12.4 percent), individual leisure (down 52.8 percent) and group leisure (down 42.5 percent) segments, according to the data.