Hyatt Centric makes Mexico debut in Leon, Guanajuato

The Hyatt Centric Campestre Leon is a conversion of the Cleviá Grand Hotel León and is managed by Mexican company Grupo Hotelero Santa Fe. Photo credit: Hyatt Hotels Corporation(Photo credits: Hyatt Hotels Corp.)

Hyatt Hotels Corporation has brought its Hyatt Centric lifestyle brand into Mexico.

The 140-room Hyatt Centric Campestre Leon is part of Puerta Bajio, a mixed-use development in the business-focused “Golden Zone” of the city of Leon, an hour from Mexico City by plane. 

The hotel is a conversion of the Cleviá Grand Hotel León and is managed by Mexican company Grupo Hotelero Santa Fe. Public spaces include approximately 6,800 square feet of flexible meeting and event rooms, an outdoor pool on the ninth floor, a gym and a kids club as well as a restaurant and bar. 

“The state of Guanajuato is rich in culture and history, and the city of Leon continues to grow as a buzzing business hub, which will allow us to introduce the vision of this brand in combination with superior accommodations and intuitive service for those travelers who have the spirit to discover and explore,” Francisco Medina Elizalde, CEO of Grupo Hotelero Santa Fe, said in a statement. Grupo Hotelero Santa Fe signed a contract last year to acquire a 50-percent stake in the former Cleviá Grand Hotel, investing Ps. 128 million into the property.

The opening is the latest branded entry in the state of Guanajuato, which got the first Latin American prototype of Hilton's Homewood Suites brand last year. The Homewood Suites Silao is a 45-minute drive from the new Hyatt Centric, indicating the state's appeal for branded growth.

The Hyatt Centric brand has 26 properties across 12 countries, including the U.S., Chile, Peru, Uruguay, France, Japan and Spain.