Hyatt plans Japan debut for Unbound Collection

Affiliates of Hyatt Hotels Corp. and Toyota Group have entered into a management agreement to develop a 120-room hotel at the Fuji Speedway, Japan’s historic race course.

Slated to open in 2022, the project will be the first in Japan under The Unbound Collection by Hyatt brand and the first hotel in the world to be built by Toyota affiliate Towa Real Estate Co.

“We are excited to see The Unbound Collection by Hyatt brand in Japan for the first time with a project at Fuji Speedway, an iconic destination for motorsports fans across the globe seeking a luxury experience,” said David Udell, group president/Asia-Pacific, Hyatt Hotels Corp.

Public spaces at the hotel will include a 5,381-square-foot banquet room and a 2,152-square-foot conference room.

Expansion Plans

Hyatt has been boosting its Asian presence in recent weeks, with two properties planned for Vietnam's Phu Quoc island in as many weeks. On Monday, the company added the Nam Nghi Phu Quoc hotel to The Unbound Collection. In March, affiliates of Hyatt Hotels Corp. and BIM Group agreed to develop a 110-room Park Hyatt Phu Quoc hotel, as well as 65 residences. Slated to open in 2022, the hotel will be the brand’s first resort in Vietnam. In addition, an affiliate of Ben Thanh Holdings entered into a management agreement with Hyatt to develop a Hyatt Place in Ho Chi Minh City. The 200-room Hyatt Place Saigon Phu Nhuan will mark that brand's launch in Vietnam.

In late February, affiliates of Hyatt and Homeinns Hotel Group (affiliated with BTG Hotels) formed a joint venture to create an upper-midscale brand in China to capitalize on the country's expanding travel and tourism market. The joint venture is expected to open hotels under the new brand across gateway cities such as Shanghai, Beijing, Guangzhou, Shenzhen and other cities across China in the next five years.