Hyatt to open first new-build Alila resort in Americas

The Alila Marea Beach Resort Encinitas (Calif.) is situated along coastal bluffs and overlooking Grandview and South Ponto beaches. Photo credit: Hyatt Hotels Corp.

Hyatt Hotels Corp. has announced plans for the first new-build Alila resort in the Americas, located in Encinitas, Calif., a beach town in San Diego’s North County Coastal region. The Alila Marea Beach Resort Encinitas is being developed by JMI Realty and Fenway Capital Advisors, and will join Ventana Big Sur, an Alila Resort, as the brand’s second hotel in California and the U.S., along with 14 other properties worldwide. 
  
Situated along coastal bluffs and overlooking Grandview and South Ponto beaches, Alila Marea Beach Resort Encinitas will have 130 guestrooms, including 16 suites. Expected to open in early 2021, the resort will have an ocean-view restaurant with rooftop patio, a pool with pool bar and an infinity-edge hot tub, a spa and wedding and events venues. The property is being designed by San Diego-based Joseph Wong Design Associates with interior design by Mark Zeff Associates.
 
The company also announced is the appointment of Bob Harter as the new resort’s director of sales and marketing. Harter brings more than 25 years of experience in hospitality management and is a veteran sales and marketing leader in the San Diego’s luxury hotel market, most recently serving as director of sales and marketing at L’Auberge Del Mar in Del Mar, Calif.