IHG plans Poland's 7th HIEx for Wroclaw

IHG is expanding across Poland with its recent signing of a franchise agreement for the Holiday Inn Express Wroclaw with partner IMS Budownictwo and management company Hotel Professionals Management Group. The new hotel is scheduled to open by year-end 2021.
“We are extremely excited to further grow our footprint across Poland as it is an important market for IHG with great potential,” said Mario Maxeiner, managing director, Northern Europe, IHG. “The Holiday Inn Express Wroclaw…continues our important investment and contribution to the Polish economy. We are happy to be partnering with IMS Budownictwo, a company that has just as much confidence in the market as we do.”

The 142-room hotel will be the seventh Holiday Inn Express in the country. The brand reportedly is the fastest growing in IHG’s portfolio.

As of the end of June, IHG had 11 hotels open in Poland across the InterContinental, Holiday Inn, Holiday Inn Express and Hotel Indigo brands. An additional 19 hotels are in the pipeline, with the majority to open by 2022, effectively tripling IHG’s system size in the country and adding two brands—Crowne Plaza and Staybridge Suites—to the portfolio.

Earlier this year, Michael Grove, director of hotel intelligence and customer solutions at HotStats, noted Poland's supply growth has been “incredible for the last four or five years,” and global hotel companies see the country as “an exciting area for growth.” At the time he cited Wroclaw's pipeline as notably strong.