IHG has signed its fifth Voco in Australia since the brand’s launch in June 2018. The Voco Sydney Central is slated to open by 2020 through a partnership with Linzhu Australia Pty Ltd.
Part of Linzhu Australia’s 430 Pitt St. mixed-use development, the 301-guestroom property includes a 17-story tower with a sloping roof that creates a “green waterfall” effect. Public spaces will include an all-day restaurant and bar and a gym.
The property was originally slated to open as a Holiday Inn in 2017, but the developers saw a need for a different brand in the space. Jinwen Lin, chairman at Linzhu Australia, attended the Voco launch event last year and decided the brand was a good fit for the Sydney Central space. Ultimately, this will be the fifth Voco in Australia, following the Voco Gold Coast, Voco Yarra Valley, Voco Kirkton Park and Voco Melbourne Central
The hotel will be close to Capitol Theatre, with access to George St. light rail, Central Station and Sydney’s new convention center.
IHG's Holiday Inn brand also is gaining ground in Australia and New Zealand. Recent Holiday Inn signings include new-build properties for Queenstown, Wagga Wagga, Melbourne Dandenong, Geelong, Melbourne Ringwood, Melbourne Coburg and Melbourne Werribee.