IHG inks deals for 50+ hotels across Europe

IHG signed a multiple development agreement with Success Hotel Group. From left: Michael Friedrich, CEO and Thomas Leib, chief acquisition officer of Success Hotel Group; and Martin Bowen, head of development, DACH and Mario Maxeiner, managing director, Northern Europe of IHG. Photo credit: IHG

IHG has signed three multiple development agreements for more than 50 hotels in Europe, including new Avid hotels in Germany and Voco hotels across Germany, Austria, Switzerland, Belgium and the Netherlands. 

Under the structure of the MDAs, the specific hotel properties and locations will be finalized and signed over the next 10 years. IHG also signed a Holiday Inn for Barcelona and two Holiday Inn Express hotels for Munich-Eching and Antwerp. 

Long-Term Partners 

All projects were signed with long-term partners. Two of the three MDAs, signed with Success Hotel Group and Tristar, will deliver up to 40 hotels to German-speaking markets over the next five to 10 years. The Success Hotel Group MDA will deliver 20 hotels while the Tristar agreement extends an existing MDA by 20 hotels to 50 properties in total. Tristar and IHG also signed the first hotel under the new agreement extension: the Holiday Inn Express Munich-Eching.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

IHG also will increase its footprint in Belgium and the Netherlands, having signed a new MDA agreement with long-standing partner Prem Hospitality. The Irish hospitality management company sees Belgium and the Netherlands as a strategic hub for its expansion of short- and long-stay locations across continental Europe. The partnership will add 10 to 15 hotels in the region, focusing on the Holiday Inn, Holiday Inn Express, Hotel Indigo, Crowne Plaza and Voco brands. IHG and Prem already have signed the first hotel under the new agreement, a Holiday Inn Express in Antwerp, Belgium.

IHG also signed a deal to open a Holiday Inn close to Barcelona, with long-standing MDA partner Novum Hospitality. The hotel, slated to open in 2023, will be developed by Europa-Center.

IHG has more than 750 hotels across Europe, 167 of which are in Northern Europe, with 86 properties in the pipeline as of June. 

Suggested Articles

The hotel will implement a new, branded mobile app that delivers control to guests and GEMS, a back-office tool that streamlines operations.

The U.S. is now the only region that has yet to turn a positive month of profit since the COVID-19 pandemic took hold.

While occupancy largely was flat week over week during the seven-day period ending Sept. 19, rate and revenue both declined.