India's Bird Group plans international expansion

Roseate New Delhi

Earlier this month, we reported that Delhi’s Bird Group would dissolve its seven-year-old joint-venture management contract with Thai-based Dusit Thani and rebrand its four hotels—two in the UK and two in India—as Roseate Hotels and Resorts. 

Now, the Group is planning further expansions, and is looking to open at least three boutique hotels under the Roseate brand in India.  

"Three hotels are under development in India—Rishikesh, Jaipur and Goa. Rishikesh should happen in the next 12 months," Bird Group Executive Director Ankur Bhatia told PTI. Bhatia did not have a timeline for other plans beyond that, but the company already has land selected for these hotel properties. 

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

In terms of inorganic growth, Bhatia said that Bird is actively seeking acquisitions both in India and abroad. “We are open to acquire if there is brand-fit,” he said, but emphasized that the UK and India would continue to be the primary targets. "Other markets that we are also looking at are Spain and the Middle East," Bhatia said. 

The company’s focus for now, he said, would be to “popularize” the brand internationally. "At present, all the hotels are owned and operated by us,” he said. “In future we will be looking at management opportunities but as of right now focus is to own and manage.” 


Suggested Articles

Radisson Individuals aims to bring independent hotels and local, regional chains into the global Radisson Hotel Group platform.

A resort casino in New York City and a brand debut in Canada are underway.

RLH Corp. is entering the extended-stay market and adjusting policies in a bid to gain market share.