Real estate development company LVXP plans for an experiential mixed-use development on the Las Vegas Strip that will be anchored by a technologically advanced entertainment and sports arena. The transformational project will be located on the 27-acre site at 2601 South Las Vegas Boulevard.
LVXP’s development site is strategically situated across from the newly expanded Las Vegas Convention Center, adjacent to Fontainebleau Las Vegas and near Resorts World Las Vegas. The multi-purpose entertainment and lifestyle venue is expected to feature an expansive retail plaza, convention space, a casino and several ultra-luxury hotels and residences. According to LVXP execs, the site could serve as the home for a new NBA franchise.
“We are honored to be stewards of this significant milestone in the city’s legacy,” LVXP CEO James Frasure Jr. said in a statement. “Our commitment is to create a destination that captures the essence of Las Vegas and provides lasting benefits for the community. For me, this endeavor is more than a project—it’s a promise to uphold the spirit of innovation and enthusiasm that defines our local culture.”
LVXP’s multi-billion-dollar development will create an immersive, technology-driven environment that blends elegant accommodations and vibrant culinary experiences with exciting gaming options and an electrifying atmosphere of entertainment. The project, which will prioritize sustainable development and green initiatives, is expected to create thousands of jobs, employ union labor and generate substantial revenue for the local economy.
LVXP’s leadership team includes experts in real estate, finance, marketing, technology, sports and entertainment. In addition to Frasure, whose background involves executing large-scale development projects, LVXP will benefit from the experience of Chief Construction Officer Nick Tomasino, who most recently served as senior vice president of construction at Madison Square Garden Entertainment, where he managed the construction of The Sphere. Renowned Las Vegas-based entertainment and architecture firm Steelman Partners will design the project’s architectural plans.
“As we begin shaping the next chapter of Las Vegas, I’m thrilled to lead the design for LVXP, a pioneering venture merging cutting-edge artificial intelligence with personalized guest experiences," Steelman Partners CEO Paul Steelman said. "Collaborating with the LVXP team energizes my creative spirit, as together, we strive to craft a landmark that not only redefines the city’s skyline but also pays homage to its architectural legacy. With every detail, we aim to transcend boundaries and immerse guests in a tailored reality, setting a new standard for hospitality and entertainment in Las Vegas.”