Margaritaville plans Compass brand growth

Following the brand’s opening in Naples, Margaritaville is planning to expand its Compass by Margaritaville collection of boutique hotels.

  • Naples, Fla. (opened March 2024): The brand’s first conversion (formerly a Staybridge Suites) and all-suite property with 119 suites has an outdoor pool experience, fire tables, multiple social gathering areas, a complimentary breakfast buffet and 5 o'Clock Somewhere Bar & Grill.
  • Beaufort, N.C. (breaking ground in May 2024): The 105-room hotel will be located in historic downtown Beaufort facing the Beaufort Yacht Basin. The hotel will have a poolside 5 o’Clock Somewhere Bar & Grill, a welcome cabana and the Marina Store.
  • Pigeon Forge, Tenn. (opening in Fall 2024): In the Smoky Mountains, the 162-room hotel will have an indoor and outdoor pool with a lazy river, plunge pool, terrace bar, fitness center, 5 o’Clock Somewhere Bar & Grill and Provisions Grab & Go.
  • North Myrtle Beach, S.C. (breaking ground in 2024): This hotel will have more than 150 beachfront guestrooms, an indoor and outdoor pool venue, fitness center, meeting space, 5 o’Clock Somewhere Bar & Grill, Provisions Grab & Go and a complimentary breakfast buffet.
  • Flagler Beach, Fla. (opening in early 2025): Located on Florida’s East Coast, the hotel will have 100 guestrooms, Salty Rim Restaurant with rooftop bar, Provisions Grab & Go, an outdoor pool experience and a fitness center.

“With ten additional projects in the pipeline, the growth and expansion of Compass Hotels stands as a major milestone for Margaritaville, emphasizing our mission to create unique boutique hotels in compelling destinations,” Rick Cunningham, SVP of development for Margaritaville, said in a statement. “Each new property in our diversified portfolio brings our core values to consumers in smaller leisure areas while taking steps forward in redefining the casual luxury market for travelers across the U.S.”

Compass by Margaritaville currently has locations in Florida and Oregon. Compass Hotel Anna Maria Sound in Bradenton, Fla. has 123 rooms overlooking the marina. Compass Hotel Medford is a 111-room property in the wine country of the Pacific Northwest.