Marriott plans Aloft's Japan debut

Airbnb has been forced to cancel thousands of bookings made through its service Japan following the abrupt passage of a law limiting home sharing in the country.
Marriott currently has 12 hotels across Tokyo. Photo credit: Getty Images/SeanPavonePhoto

Marriott International has signed an agreement with Tokyo-based Sankei Building Company to bring one of its brands to Japan's capital in spring 2020.

When it opens, the the new-build Aloft Tokyo Ginza will have 206 guestrooms and four suites. Public spaces will include a semi-open kitchen concept for buffet meals, a W XYZ bar, the grab-and-go Re:fuel by Aloft stand and a fitness center.

Sankei Building Company will be in charge of the project's development while Marriott is expected to operate the hotel. 

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Located in the upscale Ginza neighborhood, the Aloft Tokyo Ginza will be a five-minute walk away from two train stations.

Marriott is already represented in the Ginza neighborhood by the Courtyard by Marriott Tokyo Ginza Hotel. The company has another 11 hotels across several brands throughout the city.

As of December, Japan's hotel pipeline has 203 hotels and 41,816 rooms in development. Of that, Tokyo's pipeline comprises 62 hotels and 15,572 rooms.

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“We are strengthening our existing brands and building new ones to appeal to the customer of tomorrow,” President/CEO Pat Pacious said.

The planned acquisition comes on the heels of two other significant investments the hospitality group recently made in Hawaii.

Ridge, Kite and Cloud, developed with partner brand TreCe, each have unique characteristics to accommodate a wide range of environments.