Marriott to debut W in Buenos Aires

The property will be designed by architect Carlos Ott and local studio BMA. Photo credit: Marriott International

Marriott International has signed an agreement with GNV Group to bring its W Hotels Worldwide brand to Argentina's capital city for the first time. 

When it opens in 2024, the 150-room W Buenos Aires hotel and its planned residences will be part of a $100 million, 34-story, mixed-use tower in the Puerto Madero neighborhood.

Laurent de Kousemaeker, CDO, Marriott International, Caribbean & Latin America, said,  “Puerto Madero is poised to become one of Latin America’s coveted luxury destinations, as residential, office and retail entities thrive within its chic, bohemian vibe, surrounded by high-energy nightlife, lush green spaces, and perfect walkability.”

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The property will be designed by architect Carlos Ott and local studio BMA.

W Buenos Aires will join W hotels in Central and South America, including in Bogota, Costa Rica, Mexico City, Panama, Punta de Mita and Santiago.

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The hotel will be a conversion of the former Al Areen Palace & Spa.