Motto by Hilton signs first U.S. hotel

Motto by Hilton guestrooms, at an average footprint of 163 square feet, will use features like wall beds, lofted beds, segmented shower and toilet stalls and multiuse furniture to save space. Photo credit: Hilton

Motto by Hilton, just over seven months since it first launched, has signed its first U.S. hotel. Lucror Resources and Sixty West Funds will develop the hotel with financing partner Sixty West Opportunity Zone Fund and project management team DaVinci.

The Atlanta-based Hospitality Ventures Management Group will operate. Architecture firm TVDesign and interior design firm Hirsch Bedner Associates will lead the design process.

The 125-room Motto is scheduled to break ground this summer with a targeted opening of early 2021. It will join the already-signed Motto by Hilton London Marylebone, slated to open in 2020.  Additional deals are in the works in New York City; Lima, Peru; Copenhagen, Denmark; and Mexico City.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The Atlanta Motto will include a speakeasy, a full-service restaurant and food stalls in its courtyard. As a part of the Motto brand, it will feature efficient 163-square-foot guestrooms, linked rooms to accommodate larger groups and community space.

“The Old Fourth Ward neighborhood of Atlanta is rooted in culture and history and is an exciting market to introduce Motto by Hilton,” Tripp McLaughlin, global brand head for Motto by Hilton, said in a statement. “One of our brand pillars is ‘inviting and local;’ Motto invites guests and locals in through an authentic and social atmosphere with thoughtful design that uniquely weaves into the fabric of a neighborhood, and this project aligns perfectly with our vision.”

The hotel will be part of an $80 million mixed-use development project. Called Waldo’s, it also will include 13,000 square feet of food and beverage, 120,000 square feet of commercial space and 10 residential units.

Suggested Articles

The agreement will extend Agilysys customers’ access to contactless global omnichannel payments.

During a conference call hosted by advocacy organization Economic Innovation Group, industry leaders emphasized the need for immediate fiscal help.

The deal would have had NHT Operating Partnership acquire all of the outstanding equity interests of Condor via a merger valued at $318 million.