New Hyatt brand to debut in Memphis, Tenn.

An affiliate of Hyatt Hotels Corp. has entered into a joint venture agreement with Carlisle to open a Caption by Hyatt hotel in Memphis, Tenn. Located at One Beale Street and adjacent to the Hyatt Centric Memphis Beale Street—set to open on April 15—the Caption by Hyatt Memphis is expected to open in 2022 and will be integrated into the historic main building of Wm. C Ellis & Sons Ironworks and Machine Shop, one of the earliest and longest-running businesses in Memphis. The building will house the hotel’s ground and second floors and a new 136-guestroom tower will be constructed above.  

The double-height, multifunctional lounge space, Talk Shop, will be surrounded by the building’s original heavy timber framing, decorative brick walls, archways and clerestory windows. The space will include a patio and double-height beer garden that will be incorporated into the building’s decorative façade on Front Street, with open fire pits, exposed brick and existing metal work. 

“Hyatt is committed to growing in places that matter most to our guests, World of Hyatt members and owners, and with the Caption by Hyatt brand, we have the opportunity to expand our footprint in a way that reflects the brand’s commitment to being truly of the community—not just in it,” said Crystal Vinisse Thomas, Hyatt’s global brand leader, lifestyle and luxury brands. 

The Caption brand has additional projects underway around the world, including Shanghai.

“We are focused on expanding the Caption by Hyatt brand footprint globally with the hope of building our business in key urban and downtown locations, including emerging neighborhoods and mixed-use lifestyle centers, where we can best extend care while also making a positive impact on our guests and communities,” said Jim Chu, Hyatt’s EVP of global franchising and development. “There’s incredible excitement surrounding the Caption by Hyatt brand, and we look forward to collaborating with new and existing owners and operators to bring managed and franchised Caption by Hyatt projects to fruition. As a fellow owner, Hyatt is deeply committed to helping owners and operators fully tap the power of the Caption by Hyatt brand in an effort to achieve operating excellence and ultimately drive revenue.”