Peachtree to open Marriott dual-brand in Dallas

Peachtree Group broke ground on a new 19-story, dual-branded development that will include Marriott’s AC Hotel and Moxy Hotel brands in uptown Dallas. The 264-room project is slated to open in summer 2026, with 110 rooms for the AC Hotel and 154 rooms for the Moxy. 

“Most hotels in Uptown cater to the upper-upscale and luxury segments, leaving the submarket lacking in upscale hotel options to meet the needs of a substantial portion of Uptown's demand,” Greg Friedman, managing principal and CEO of Peachtree, said in a statement. “Uptown represents one of the highest income and most desirable submarkets within the Dallas market. The dual-branded hotel will be situated in a premier location within the neighborhood, half a block from much of the area’s restaurants, bars and entertainment and easily accessible to numerous corporate demand drivers.”

The signature Moxy Bar and Restaurant will be at street level and the eighth floor will have a custom-branded bar and lounge with an elevated amenity deck and an outdoor terrace. The property also will include a fitness center.

"The elevated amenity deck and custom-branded bar will create a unique destination within Uptown Dallas, driving demand from both hotel guests and locals alike," Friedman said. "This dual-branded property is designed to offer a dynamic experience that will stand out in the city’s competitive hospitality market."