Hotel management company Rotana, which operates hotels in the Middle East, Africa, South Asia and Eastern Europe, has signed an agreement to manage a new “Arjaan Hotel Apartments by Rotana” property, for the first time in Morocco. The 140-key property will be located at M Avenue, a new high-end shopping, entertainment and residential destination in Marrakech.
“We are very proud to have been selected to manage this superb property which will have great appeal, particularly amongst tourists and long stay guests who are looking for this excellent destination. Our new Arjaan in Marrakech will offer everything guests need to be comfortable and productive, and will exude sophisticated elegance across all facets of the property. The hotel’s majestic location – in the heart of the stunning, upscale M Avenue – is a highlight in itself, and we are dedicated to offering all our guests a refined lifestyle experience that is second to none,” said Omer Kaddouri, president and CEO, Rotana.
M Avenue is designed to become a major attraction in Marrakech with a mix of hotels, residences, offices, retail outlets, restaurants, cafés, art galleries and exhibition venues, along a 500-metre-long promenade called “Garden Avenue.”
“With its exceptional location and multidimensionality, M Avenue intends to play a central role in the lives of the region’s residents and tourists, providing a new way to experience Marrakech by weaving links between a rich heritage and modern Morocco. The fact that Rotana, the region’s premier hotel group, has chosen to bring their decades of hospitality experience to M Avenue will help bring us closer towards realizing this vision,” said Nabil Slitine, general manager of Downtown Hotel Corporation, developer of M Avenue.
Marrakech hosted 1.89 million tourists in 2014 with 6 million overnight stays.