Sonesta International Hotels Corp. has announced the debut of Sonesta Essential, a new upper-midscale select-service brand now available to franchise in the U.S. According to the company, Sonesta Essential offers franchisees easier new-builds and conversions with modest brand standards, limited food-and-beverage requirements and simplified conversion processes.
“Sonesta Essential is a fresh, new brand carefully designed by Sonesta to deliver a core selection of services compared with other hospitality experiences,” said Sonesta Chief Development Officer Brian Quinn. With tremendous demand in the select-service category, we are confident that Sonesta Essential will become a leading brand in an exciting, timely and relevant segment.”
The new brand's pillars focus on offering guests a comfortable, clean place to stay, with a warm and friendly guest experience and foundational brand standards, including 24-hour reception, a fitness center, complimentary hot breakfast, a premium all-day coffee experience, high-speed complimentary Wi-Fi and elevated bedding with a unique sleep program.
The first two Sonesta Essential hotels will be Sonesta Essential Vacaville, Calif., a franchise, which is set to open in late spring 2023 and Sonesta Essential Chattanooga, Tenn., a managed property, which will be converted from Sonesta Select in the fall of 2023.
In September 2021, Sonesta Franchising debuted in the U.S. with a complete platform of franchise services, hotel operations and franchise support. Sonesta Franchising now features 15 brands across the upper-upscale, upscale, upper-midscale, midscale, extended-stay and economy segments.