Swiss International has signed a management agreement with the Al Zamil real estate group to develop the Swiss International Hotel & Resort at Al Qassim project in Saudi Arabia.
Al Zamil real estate group is one of the arms of the Zamil Group that develops residential communities and office commercial properties in Saudi Arabia and Bahrain.
The signing ceremony for the development took place at the Governor's Palace in the presence of Prince Faisal bin Mishaal bin Saud, the Governor of the Al Qassim Region. The Al Qassim touristic project is spread over 95,000 square meters of land, which is also set to be the biggest tourism project in the Al Qassim region.
The Swiss International Al Qassim touristic project will consist of a 135-room hotel; the Swiss Café – Restaurant & Lounge, Grill Room and Mediterranean Restaurant; a 1,000-person banquet hall; one tennis court; conference rooms; and a children's entertainment center.
Because it is Swiss International's goal to grow itself in the Middle East and Africa, the company recently moved its service center to Ras Al Khaimah, UAE. The company currently has four hotel brands: Royal Swiss (Luxury), Swiss International Hotels & Resorts (Upscale), Swiss Spirit Hotels & Suites (Midmarket) and Yes Inn (Economy). The company is aiming to have 150 hotels open globally by the year 2020.
Swiss International Hotels was founded in 1982 in Switzerland, and is currently associated with hotels in Switzerland, Germany, the Netherlands, Greater China, the Middle East and Africa.