White Rocks and UMusic Hospitality & Lifestyle are set to open the UMusic Hotel & Private Residences Austin, Texas, a 150-room hotel with 600 private residences. The hotel will be operated by UMusic Hospitality & Lifestyle with White Rocks as the owner and developer.
“Our vision is to create places where culture is made, shared and celebrated,” Jordi Solé, president of UMusic Hospitality & Lifestyle, said in a statement. “Launching UMusic Hotel & Private Residences Austin through storytelling rather than convention is a natural extension of that philosophy. This property combines performance, wellness, nature, and community into a single living ecosystem, reflecting Austin's creative spirit on a global stage.”
Specifically designed for Austin, the development aims to reflect the city’s energy and reinforce its role in music. The White Rocks Amphitheater, a signature open-air venue designed to host live performances, will be at the center of the property. More than 70 percent of the 71-acre site will remain green open space.
Inside, a central bar is complemented by an interior performance venue, professional recording and content studios, a nightclub, comedy club, dining venues and a spa and wellness center. The parking structure is topped with a rooftop pool and fitness club.
Conservation and Wellness
To make the development sustainable, the design incorporates natural materials, native landscape restoration, intelligent water reuse, and microgrid energy technology.
The project is served by a consolidated physical plant generating hot and cold water and power, removing most mechanical equipment from visual sight. The fully integrated closed-loop system makes the project the first large development to meet the city’s 100 percent water-reuse goal. The project will be night-sky-compliant and will have a weekly movie night and monthly amateur astronomical star parties, both in the amphitheater bowl.
The spa will have traditional treatments, including massage and facials, as well as hair, manicure and makeup services. The wellness and longevity center has a weight-training room, steam room, sauna, hammam, and salt bath as well as red-light therapy, peptide therapy, cryogenic and hyperbaric oxygen chambers, isolation float pods, a cold plunge as well as yoga and Pilates studios. Outdoors, the offering extends to amphitheater yoga, weight training and related activities.
Creativity and Community
UMusic Hotel & Private Residences Austin is set to support the city’s cultural ecosystem. Through its own endowment, the property is designed to serve as a significant private philanthropic contributor, supporting a broad range of local arts, music, wellness and community initiatives, as well as those who shape and sustain the city’s creative and civic fabric. The project will also create paid performance opportunities, open calls, artist residencies and educational programming for emerging talent. It will also have partnerships with schools, universities and cultural institutions.