CIM Group and Centennial Yards Company, along with the Drew Company, are developing Virgin Hotels within Centennial Yards, the $5 billion, 50-acre mixed-use redevelopment in downtown Atlanta.
Scheduled to debut in 2027, the hotel will serve as a cornerstone in Centennial Yards’ Entertainment District. This project joins Virgin Hotels’ global portfolio of urban hotels, including New York, Edinburgh and its most recently in London.
The Entertainment District will span approximately 470,000 square feet within the Centennial Yards development, revitalizing underutilized land in the heart of downtown Atlanta into a hub with immersive venues, dining, retail and hospitality, adjacent to Mercedes-Benz Stadium and State Farm Arena.
“Virgin Hotels brings a bold blend of energy, personality, and world‑class hospitality, and we’re proud to welcome their first Georgia location to Centennial Yards,” said Brian McGowan, president of Centennial Yards Company, said in a statement. “With The Drew Company’s established presence in Atlanta and their partnership every step of the way, we’ve been able to bring this vision to life — creating a vibrant district that celebrates connection, culture, and the future of Downtown.”
Designed to be more than a place to stay, the property’s 261 rooms will feature Virgin’s signature ‘Chambers’ concept, with each room offering a multi-functional space that allows for rest, work and play in a stylish setting. Bringing the signature Virgin VIP energy, this mix of high-design accommodation will be highlighted by 21 Grand King Chambers and 21 One-Bedroom Suites, while the upper floors house the hotel’s most prestigious keys. The collection is anchored by a Penthouse Suite and ‘Richard’s Flat’ — the brand’s signature residential masterpiece that brings an unparalleled level of style and service to the Atlanta market.
“We’re so excited to bring Virgin Hotels to Atlanta,” Virgin Hotels CEO Joe Margison said. “In Centennial Yards, we’ve found a partner that shares our vision for a vibrant, welcoming neighborhood. With Virgin Hotels Atlanta, we want to bring our signature mix of heartfelt service, bold design and playful spirit to a property that feels rooted in Atlanta and perfectly matched to the energy of Centennial Yards. It’s a city Virgin knows well, with Virgin Atlantic connecting customers to London and Manchester daily and across the U.S. in partnership with Delta Air Lines. It’s exciting to deepen that connection and create a new way for guests to experience the Virgin brand in one of the most dynamic cities in the US.”
“While we were completing the nearby Signia by Hilton Atlanta, we witnessed firsthand how transformational CIM Group’s plans for Centennial Yards would be and knew that we wanted to be a part of this once in a lifetime opportunity," said John Drew, CEO of Drew Company. "We are thrilled to announce our involvement in the project and introduce Virgin Hotels to the Atlanta market - a perfect fit for the Centennial Yards Entertainment District to showcase all that Downtown Atlanta has to offer while bringing its own unique, cheeky identity and energy to the area."
Across the portfolio, each Virgin Hotel is inspired by the "cultural rhythm of its host city," with a focus on creating vibrant spaces that reflect the neighborhood while offering something fresh and unexpected. The hotel will have:
- A ground-floor lobby bar: A versatile space designed for morning espresso and late-night cocktails with an outdoor patio.
- A signature restaurant and pool bar: Featuring a private dining room and extensive covered outdoor terrace overlooking Centennial Yards’ Entertainment District’s plaza and sprawling pool deck to enjoy Atlanta’s seasons.
- A rooftop bar and lounge: This flagship space is designed for intimate social gatherings, exclusive private events, or late-night after-parties and includes a rooftop terrace overlooking the vibrant neighboring sports and entertainment district.
The property will also have a large pool deck with 10 private cabanas, a seasonal exterior bar, an adjacent event lawn and approximately 2,900 square feet of flexible meeting space across three rooms.