Warwick International Hotels has completed a companywide rebranding initiative that includes a new corporate identity, a new logo and revised visual language. Going forward, the brand will be named Warwick Hotels & Resorts.
Previously, each hotel in the collection used its own individual logo. As the company has continued to grow over the past 10 years, however, to its current status of 50+ properties in 25 countries—including properties throughout the United States, Caribbean, Europe, Asia, the Middle East and Africa—the company needed to convey its brand values as a cohesive whole.
“Our company’s mission is to continue to invest in our hotels,” Warren Chiu, VP of development for Warwick Hotels & Resorts, said in a statement. “From a growth standpoint, our mission is to expand the Warwick brand in locations that will add strategic and financial value to the company as a whole.”
In the past three years, Warwick Hotels & Resorts has added new hotels in key locations, including Chicago, Dubai and Nassau Paradise Island, the Bahamas. The latter resort is expected to open in October.
In addition to new hotel openings, Warwick Hotels & Resorts has invested more than $25 million in the past three years in the renovation and refurbishment of its core hotels, including properties in New York, Paris, San Francisco, Brussels and Fiji.
In addition to the name- and logo-change, the rebranding includes changes in staff uniforms, guestroom collateral items, color schemes, communication materials, staff training programs, facade and interior signage.