Sixty Collective secures $35M investment, intros new brand

Founded in 2014, Sixty Collective currently encompasses four hotels, including Sixty SoHo in New York City. Photo credit: Sixty Collective (Sixty SoHo)

The Silverstone Cos., a vertically integrated hospitality and lifestyle investment firm, acquired a stake in Sixty Collective, including exclusive rights to development in Asia. With the initial $35 million investment, Sixty Collective plans to expand its core brand, Sixty Hotels, throughout North America into key primary and secondary markets, including Miami; Washington D.C.; Dallas; San Francisco; Nashville; Wilmington, N.C.; and Charleston, S.C.

“Leveraging the Sixty brand’s marketing, design, operational and technological expertise, the global expansion will position Sixty Hotels at the forefront of the boutique-hotel industry,” Sam Bakhshandehpour, CEO and managing partner of The Silverstone Companies, said in a statement.

Additionally, Sixty Collective has launched a spinoff brand Civilian Hotels, which will “marry form and function and employ cutting-edge technology, flexible floor plans, exquisite design, and boutique practices for the experience-desired consumer.” The brand is expected to debut this year.

“Building on what we do best, SIXTY is on the course of rapid development and expansion,” Jason Pomeranc, founder/CEO of Sixty Collective, said in a statement. “With the launch of Civilian, this investment will also provide Sixty with the opportunity to create a democratic response to an a-la-carte revolution that has placed a new generation of value-oriented, experience-hungry consumers in the driver’s seat.

Sixty Collective is the latest hospitality company from Pomeranc, the co-founder and creative director of Thompson Hotels. Founded in 2014, it currently encompasses four hotels, three in New York City and one in Beverly Hills, Calif. They total 444 guestrooms.