The Hilton London Metropole, Hilton's largest hotel in Europe, launched a new all-inclusive food-and-beverage concept for meetings of up to 50 people. The new initiative, which forms part of Hilton's "Meetings Simplified" package, recognizes the importance of food as part of the meetings experience along with the desire for more flexibility and informality. It has been developed following extensive customer research by Hilton with meeting and event bookers and agents.
The centrally located London hotel will now provide all meetings of up to 50 people booking the "Meetings Simplified" package with all-day grazing for morning and afternoon breaks, at no-additional cost. The new all-inclusive grazing stations give meeting organizers control over breaks, and keep delegates continually refreshed and refueled throughout the day.
As well as choosing when to take their breaks, delegates will also be able to choose from a host of healthy and indulgent refreshment options. These are based around four elements designed to ensure that everyone can enjoy delicious and creative options whatever they are in the mood for, even if they have special dietary requirements. The four elements are:
- Free From: Additive-free dishes for those with special dietary requirements such as a detox salad of spinach, kale, broccoli, blueberries and flax seed or a gluten free pasta salad with roasted vegetables and pine nuts
- Superfoods & Energizers: From bircher muesli to grilled chicken thigh with mixed green and grapefruit salad, these are foods rich in proteins and antioxidants to stimulate brain activity and vitality.
- Guilty Pleasures: Sweet and savory treats, which might include sugared and chocolate brioche buns or a gnocchi trio with spinach, beetroot, pumpkin and gorgonzola cream sauce.
- Hydration Station: A selection of ices teas, fruit infused waters, Twining teas and infusions to keep delegates refreshed.
The new concept also reinforces Hilton's 'Meet With Purpose' pillars of 'Mindful Meeting' (less resource intensive, minimizing food waste), 'Mindful Eating' (balanced, healthy food and hydration options) and 'Mindful Being' (enhanced delegate experience, productivity, energy stimulation and flexibility).
"We are delighted to introduce this exciting new concept for small meetings, which has been developed by Hilton's following 18 months of customer research," Aaron Phillips, conference & events operations director for the Hilton London Metropole, said in a statement. "Both organizers and delegates are seeking more flexibility and less formality in their meetings, at the same time as food is playing an increasingly important role in the overall meeting experience. This new concept demonstrates our commitment to remaining at the forefront of new trends and to ensuring our customers get the most out of their meeting. We look forward to welcoming customers to experience this new way of meeting at Hilton London Metropole."
"Meetings Simplified" is a bundled package including room hire, free Wi-Fi, flip chart and markers, plasma screen or screen with projector, two-course lunch and the new all-day grazing concept. No up-front payment is required and there is free cancellation up to 24 hours in advance. It is available at all Hilton managed properties in the UK and Ireland.