Hotel Equities, 34th Floor Hospitality join forces

Hotel owner, operator and developer Hotel Equities and 34th Floor Hospitality, a food and beverage consulting and management firm, are collaborating to upgrade the F&B concepts across HE’s portfolio with immediate integrations at new-build properties in the Caribbean and Latin America.

34th Floor Hospitality's team brings a blend of creativity, market savvy and owner-centric operations to the table, according to HE. Together with HE's operators and corporate food and beverage teams, the partnership aims to elevate dining experiences by leveraging 34th Floor's track record of inventive concept design and brand development, tailoring F&B offerings to the unique demands of its markets and guest preferences.

"We are excited to embark on this partnership with 34th Floor Hospitality," Al Smith, president of hotel operations for HE, said in a statement. "Their team's zest for culinary innovation will enhance our lifestyle and F&B operations, aligning perfectly with our commitment to providing unmatched service and value."

The initial phase of this collaboration kicks-off by integrating 34th Floor Hospitality's F&B strategies into select HE properties in North America and its expanding footprint in the CALA region.