How this Miami hotel is serving wine in guestrooms

The Confidante Miami Beach is adding a new amenity in its premium guestrooms and suites: Vino on Demand, courtesy of new Plum Wine machines. 

Created by Miami-grown tech entrepreneur David Koretz, Plum Wine lets guests pour a glass of wine at the touch of a button without ever having to leave their room, call room service or open a full bottle. This is the first installation of the Plum Wine machine in South Florida.
At The Confidante, Plum Wine machines are dispensing Evesham Wood Pinot Noir and Justin Sauvignon Blanc. The pinot noir was selected for its lighter body while the sauvignon blanc is a crisp white with notes of Florida citrus and grapefruit. Tastings (2 oz.) are priced at $5.25 and $4 while a 6-oz. glass is $16 and $12 for the red and white respectively. The cost is automatically charged to the room.

Plum Wine automatically chills the wine and displays tasting notes and thoughts from the wine maker. Using a special method of inserting a needle into the cork to suck out the wine, the machine prevents the wine from oxidizing, maintaining freshness.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

In-Room Wine

“The hotel in-room wine experience has remained largely unchanged for nearly 50 years. Meanwhile, guest preferences have changed dramatically,“ Koretz said when the company's hospitality product launched last year. “Business travelers want to enjoy a glass of wine while they catch up on email or watch TV in the privacy of their room. Leisure travelers want to be able to take advantage of a resort property by enjoying a sunset on the balcony. Plum enables guests to enjoy these moments at the touch of a button, and in the privacy of their room.”

As an in-room amenity, Plum automates wine by the glass, creating a new revenue stream. Food & beverage directors can select two bottles per machine and can set the price per glass. With each glass poured, Plum automatically tracks the sale, bills the guest’s folio and notifies housekeeping when it is time to replace an empty bottle. Plum’s web and mobile apps let general managers and key stakeholders track revenue and profit in real time.

Plum’s integrated touchscreen and audio lets hoteliers recognize and reward guest loyalty, celebrate a birthday or anniversary, and instantly send an amenity at the touch of a button.

Capable of housing two standard 750ml bottles, Plum can pierce any closure–natural cork, artificial cork, engineered cork, and even metal screw caps–and preserve each bottle for 90 days.

Suggested Articles

Lodging owners who have the appropriate resources and capital have an opportunity to renovate at an accelerated rate and at more competitive prices.

The £18.4 million fine stems from a data breach discovered after the company purchased Starwood Hotels & Resorts Worldwide.

There are both positive and negative aspects to utilizing preferred equity capital, but it is often the best way to maintain ownership of the asset.