Shangri-La Hotels and Resorts announced the launch of The Table by Golden Circle, a new food-and-beverage loyalty programme that offers a range of benefits to members who dine at Shangri-La properties. The dining programme is the latest initiative in the ongoing transformation of Golden Circle, which has rolled out industry-leading member benefits, new partnerships, exclusive offers and Golden Circle Event Planner Rewards during its nine-month Loyalty Is anniversary campaign.
The Hong Kong-based hotel group, which operates 98 properties and over 500 restaurants and bars worldwide, commissioned consumer research in developing The Table – surveying Golden Circle members, hotel guests and local residents on their attitudes towards dining, restaurant preferences and loyalty.
The Table is fully integrated with Shangri-La’s award-winning Golden Circle loyalty programme and recognises members through achievable redemptions and access to signature food experiences, exclusive events, unique surprises and special offers. Among the features of the program:
- More rewards: Members can now earn Golden Circle Award Points by dining and drinking at the more than 500 restaurants and bars found in Shangri-La, Hotel Jen, Kerry and Traders properties globally when they are non-staying guests.
- Instant indulgence: Instant Dining Rewards allows members to earn and redeem Golden Circle award points on the spot – no pre-planning or vouchers required.
- Elite rewards: Jade and Diamond level members receive bonus earnings and more value on redemptions for dining transactions.
- Sweeter deals: Members receive Golden Circle Award Points on all qualifying transactions, including discounts.
Travelers can find what they really want from culinary experiences #FromTheTable: https://t.co/Nf5FKTaMCs @skift pic.twitter.com/VWFgxY4jXF
— Shangri-La Hotels (@ShangriLaHotels) September 1, 2016
The Table’s mobile-friendly digital platform, www.Golden-Circle.com/TheTable, offers dynamic content showcasing the range of culinary experiences available at Shangri-La properties. In addition, it caters to how consumers approach dining today. Guests searching for restaurants and bars will find options categorized under five moods – elegant, intimate, upbeat, chill and adventurous – or by curated experiences, local offers and member benefits.
The site gives members access to special offers and features immersive stories and videos which spotlight the artisans behind the food and drink that ends up on guest tables. The platform also highlights signature dish recipes and seasonal menus as well as The Table’s Instagram account, @TheTable, which visually captures the essence of Shangri-La culinary journeys.