U.S.-based hotel chain Magnuson Hotels is hosting a competition that will let five hotels in the UK rebrand as Magnuson properties without paying the 5-percent membership for the first year.
The five hotels will also secure access to a range of hotel marketing and tools to boost revenue. The free brand membership package comes with a year of brand services, connection to the global reservation system, access to a personal revenue manager and a marketing fund to promote each hotel locally and globally.
“UK hotel owners are facing some of the biggest challenges in generations,” Thomas Magnuson, CEO of Magnuson Hotels, said in a statement explaining the impetus behind the competition. “Airbnb now counts for 22 percent of total UK room supply and corporate giants like Travelodge and Premier Inn represent an additional 20 percent. In 2018, major brands will achieve a combined 51 percent market share in the UK.”
Manguson has more than 8,000 hotels and 800,000 guestrooms across 50 countries with Europe's Louvre Hotels Group and China's Jin Jiang Hotels, which the companies formed in April 2017. The hotel companies established the partnership “to help participating hotel owners build their own scale,” according to Thomas Magnuson. In addition, they gain a loyalty program partnered with Amazon.com