Pineapple Hospitality has launched Staypineapple Hotels, which will take over the management of all 10 Staypineapple hotels across the United States, as well as open the doors for third-party licensing and property management.
Pineapple Hospitality began managing and operating privately owned boutique hotels in 2010 with the opening of The Maxwell Hotel, its first Staypineapple property. Since then, the company has spent the past 13 years purchasing and privately managing nine additional hotels across the U.S. as part of the Staypineapple brand portfolio.
Over this time, the company has been able to develop a business model with what the company says is the lowest capital investment requirements in the industry, growing profitability by 35 percent within its existing portfolio. This growth has prepared the organization for its next step into third-party licensing and property management via Staypineapple Hotels.
“Pineapple Hospitality was built on our founder Michelle Barnet’s foundational belief that there is always a better way, a better experience and a better product. And if not, we took the responsibility upon ourselves to create it,” Todd Boysen, Staypineapple Hotels president and CEO, said in a statement. “Michelle’s vision to redefine hospitality through a friend-style service model within whimsically elegant hotels has received numerous inquiries for licensing opportunities over the years. We now feel confident that we’ve perfected our systems and services, and are ready to launch Staypineapple Hotels, a property management and licensing company that will share the Staypineapple brand with our fellow hoteliers as a new and groundbreaking hotel flag option.”
Staypineapple Hotels will provide access to its Staypineapple.com website, complete with an online booking engine. Additionally, hotel owners interested in capitalizing on Staypineapple’s business management suite will have access to an operations system, central reservations department, corporate sales and marketing team and all other components of the company’s operating business.