Officials of Castell Project—a nonprofit organization dedicated to accelerating the careers of women professionals in the hospitality industry—and She Has A Deal—a real estate investment platform that creates pathways to hotel ownership and development for women—have announced the launch of Fortuna’s Table.
Named after the goddess of fortune and the personification of luck, the new endeavor provides an online community with resources to help diverse potential businesspeople become hotel owners.
Using public relations and social media, the project introduces the opportunity to diversify assets and build wealth through hotel ownership to new markets in hospitality and other industries. Inspired by the business incubators that bring tech start-ups to life, Fortuna’s Table provides aspiring and established entrepreneurs with knowledge, guidance and community. The website has a library of curated articles, webinars and templates. “Tables”—virtual collaborative discussions led by experienced hotel owners, sponsors and experts—provide guidance and community. Aspiring hotel owners and investors connect and learn from one another while sharing exclusive content.
Fortuna’s Table is sponsored by every major hotel brand, including Hilton, Accor, IHG, Marriott, Hyatt, Wyndham, Sonesta, G6, Radisson, Choice and Best Western. Lenders, consultants and operators such as Premier Capital and HotelAVE, also support the effort.