Keyword: Cobblestone Hotels
The hotel company closed out 2017 by opening three new locations in three days and signing seven new franchise agreements.
The properties are located in Hutchinson, Minn., and Ashland, Wis. The company currently has more than 134 hotels open or under construction across 17 states.
The property will be operated by WHG Companies, a hospitality company based in Neenah, Wis., and constructed by BriMark Builders.
The Cobblestone Hotels & Suites Stevens Point is managed by WHG Companies and was built by BriMark Builders.
The 60-room Cobblestone Hotel & Suites in Stevens Point, Wis., is managed by WHG Companies and was built by BriMark Builders.
The current Badger Hotel in Merrill, Wis., will be converted into a 57-room Boarders Inn & Suites after a $1.5-million renovation.
This marks the ninth Cobblestone property open in Pennsylvania, with the first opening just three years ago.
The new points-based loyalty program replaces Cobblestone's previous "punch-card"-based guest-rewards strategy.
The Boarders Inn & Suites underwent an extensive renovation of all public space and guestrooms before opening its doors.
The program, which is set up through a partnership with Voila Hotel Rewards, allows guests to redeem points for roomnights, gift cards and flights.